Absolut®

In 2017, I collaborated with Forgotten—a street art project dedicated to reactivating “forgotten” architecture in Rome—and Absolut Vodka Italy during the Absolut Symposium at Club to Club Festival in Turin. The event took place inside the AC Hotel by Marriott, where four secret rooms were curated to celebrate Absolut’s vision “Create a better tomorrow tonight!”. One of these was the Forgotten Room, dedicated to urban art and street culture.

Project Details
  • Role: Featured Artist
  • Client: Absolut® Symposium
  • Year: 2017
Overview

Concept & Outcome

For three days, I performed a live installation, painting and tagging three transparent panels while experimenting with light, shadow, and layered transparencies. This process created an immersive live experience, expanding my "fluidvision" research from walls into digital dimensions. The installation was both a tribute to the origins of graffiti writing—where tagging is not vandalism, but a pure form of self-expression—and a celebration of street art’s role in shaping culture. Through this project, I wanted to share a message: go beyond labels and rediscover the true essence of graffiti as identity, presence, and freedom of expression.

Credits

Team & Tech

  • Tech: Grog Markers, SprayPaint, Plexiglass+Aluminium
  • Brand/ Client: Absolut® Symposium x Forgotten Projext
  • Location:Hotel Marriott, Club to Club Festival, Turin (IT)
Project image 1

Details

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Location • Setup

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Installation

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Details • Installation

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Interview • Live Performance

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Tagging details

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